Mastering the Art of Applying Face Serum: A Comprehensive Guide for South African Skincare Enthusiasts at Deluxe Shop

Mastering the Art of Applying Face Serum: A Comprehensive Guide for South African Skincare Enthusiasts at Deluxe Shop

Posted by Deluxe Shop on

In the quest for a silky-smooth complexion, the role of a face serum can't be overstated. It's a potent ally in your skincare routine, flooding your skin with supercharged, skin-loving ingredients. But how do you apply it effectively? And when's the right time to use it?

Whether you're a skincare novice or a seasoned enthusiast, we're here to guide you through the ins and outs of using face serum. From the best application techniques to the optimal times for use, we'll help you unlock the full potential of this skincare essential.

Join us as we delve into the world of face serums, and discover how this magical elixir can transform your skin from the inside out.

Key Takeaways

  • Face serum plays a vital role in skincare by providing concentrated ingredients for our skin's nourishment.
  • The most effective way to apply face serum is after cleansing and toning. This ensures it's placed on a clean slate for optimal efficiency.
  • Distribute a small amount of face serum in dots all over the face (excluding the eye area), then spread evenly, gently massaging with upward circular motions until completely absorbed.
  • Face serum should be applied both in the morning and at night as part of your daily skincare routine.
  • Within a layered skincare regimen, a face serum is applied after toner and before moisturiser. Sealing it with your choice of night cream or face oil enhances serum efficacy.
  • Regular usage and precise application are key to maximise the benefits offered by the face serum's supercharged ingredients.

how to apply face serum

Entering the world of skincare can often feel like diving into a vast ocean. Among the wide array of skin-loving products that promise youthful, radiant complexion, face serum stands as a potent ally. Enriched with an array of supercharged ingredients, face serums deliver a concentrated dose of nourishment, leaving the skin looking and feeling its best.

Before unlocking youthful magic to your skin, the ultimate question arises, how exactly should you apply the face serum? Here, we unveil the secrets to harnessing the best out of your face serum.

  • Initiate your routine: Starting with a cleansed face lays the groundwork for the face serum. Reach for your favourite cleanser, face mist, and toner to prep your skin. These steps rid your skin of any dirt or impurities, ensuring a clean slate for the serum to work its magic.
  • Application of face serum: Once your skin is clean and refreshed, it's time to bring out the hero product. Dispense a small amount of the face serum onto your fingertips. Apply it in dots all over your face, avoiding the eye area. Spread it evenly on your skin and gently massage with upwards circular motions until it is fully absorbed.
  • Morning and night regimen: Timing matters when it comes to skincare. You should apply the face serum daily, both in the morning and at night. This routine ensures your skin receives continuous nourishment from the potent ingredients in the serum.
  • Layering skincare products: Where does the serum fit in your layered skincare routine? The answer is simple - after the toner and before the moisturiser. Post serum application, seal it with a layer of your favourite night cream or face oil. This step aids in trapping and enhancing the efficacy of the serum, promoting a hydrated, glowy complexion.

Thus, the key to unleashing the most optimum benefits from your face serum lies in its regular application, morning and night. Furthermore, mastering the art of layering skincare and consistent usage allows your skin to fully benefit from all the supercharged skincare ingredients that the face serum offers.

Preparing to Apply Serum

Embarking on a new skincare routine can seem overwhelming, but when armed with the right knowledge, it's far less daunting. Prior to applying your chosen face serum, it's crucial that the skin is properly prepped. Here, we delve into the importance of starting with clean skin and discuss why using a toner before the serum is a worthwhile step.

Importance of Clean Skin

Keeping your skin clean, especially before applying products like serums, plays a decisive role in the health and look of your skin. Your skin encounters oxidative stress daily from factors like sunlight, pollution, and smoke. This can pave the way for free radicals to wreak havoc on your skin, causing premature ageing and a dull complexion.

Starting your skincare routine with a reliable cleanser not only creates a fresh canvas for the upcoming products but also aids in clearing any residue, dirt or makeup that's settled on your skin throughout the day. Clean skin enables your serum to penetrate more effectively, bolstering its efficacy. To make the most of your face serum, cleanse your skin with your preferred face wash–be it from Deluxe Shop's offerings or another trusted brand–and gently pat dry with a clean towel.

Using Toner Before Serum

Toning is one step that's understated in its importance in a skincare routine. Toners help restore balance to the skin following cleansing and clear any remaining traces of dirt and makeup that the cleanser might have missed. By refining pores and supporting a more even complexion, toners lay the groundwork for the serum's application, allowing it to penetrate deeper and work more effectively.

Some popular toners like No7 Toning Water offer a gentle yet effective way to prime your skin. After cleansing, apply a toner onto a cotton pad and sweep over the skin in an upward motion. This step preps your skin to soak up all the benefits of your face serum, acting as a booster for your skin.

With clean and toned skin, you're all set to apply your face serum. Whether it's a hydrating hyaluronic acid serum or a potent retinol serum from Deluxe Shop, ensuring it's applied to properly prepped skin maximises its benefits–leading to a more radiant, nourished complexion. With this clear and confident approach, you're well on your way to achieving your glowing skin goals.

Step-by-Step Guide to Applying Face Serum

Following the right sequence when applying skin care products ensures their optimal absorption and effectiveness. One such product is the face serum, such as the sought-after Retinol Serum available at Deluxe Shop. Below is a step-by-step guide on how to apply face serum for the most rewarding results.

1. Wash Your Face

Clean skin is a prerequisite for potent skincare ingredients like those found in serums to work effectively. Consider using a gentle facial wash free from harmful chemicals. Gently massage the cleanser onto your forehead, cheeks, nose and chin using small circular motions. Ensure to rinse thoroughly to remove superficial dirt and oil.

2. Pat Dry

After the cleansing step, softly pat your face dry using a clean towel. Rubbing or applying excessive pressure might irritate the skin and interfere with its absorption of the serum.

3. Apply Face Serum

Next, it's time to bring on Deluxe Laser & Aesthetics' Retinol serum by Deluxe Shop. Using the pipette-style dropper, dispense 3-4 drops of the serum onto your fingertips. Warm the serum by rubbing your fingertips together, then gently massage into your face and neck in upward circular motions. Remember, less is more when it comes to face serums, so starting with smaller quantities is advisable. Also, give it a moment to absorb completely before moving to the next step.

4. Moisturise

Once the serum has completely absorbed, nourish your skin with a moisturiser. Apply a dime-size amount of a nourishing face moisturiser to lock in the skincare benefits. Moisturising forms the final step in effectively integrating face serum application into your skincare routine.

Remember, persistence is key. Regular application of the face serum, both in the morning and evening, directly impacts the success of your skincare regime, making it a routine worth keeping.

Proper Application Techniques

Applying a face serum correctly maximises its effectiveness, whether it's a classic hydrating serum or a targeted retinol serum. Different serums come in various consistencies, ranging from light and watery to thick and oily. Depending on product instructions and skin type, the amount of serum required can differ.

When using a face serum, initiate a skincare routine with a deep cleansing. Trade the basic facewash for an exfoliating cleanser, like a face scrub. This step unfolds by eliminating surface dirt and oil, crafting a clean slate for the serum.

Subsequently, take a few drops, usually 3-4, of serum on fingertips and gently massage it onto the face and neck in upward circular motions. For a thin serum, apply 1 drop on forehead, nose, chin and each cheek. With thick serums, drip 3-5 drops into the palm and circulate palms together to warm up the serum before applying.

After application, place fingers on cheeks and pressure skin in small circular movements for 30 to 60 seconds to ensure serum absorption. This process ensures that the skin completely suppresses the nourishing properties of the serum.

To seal the deal and ensure all the good stuff from your serum stays put, follow up with a moisturiser. A dime-sized amount works perfectly for this final step.

Recognising the right serum for your skin is an imperative aspect, alongside correct application. Make informed and strategic decisions while choosing and applying these potent skin elixirs. By precisely incorporating these application techniques, retain and elevate the nourishing properties that serums possess. Experience the visible transformation they bring to skin feel and complexion as early as possible.

Kindly note, the information shared does not replace professional advice. It's always best to consult with an aesthetician or dermatologist for personalised skincare guidance. Stick with Deluxe Shop's high-performing skincare products. As a trusted marque in skin care, Deluxe Laser & Aesthetics offers a comprehensive array of serums, including the compelling Retinol serum.

Optimising Your Serum Use

To augment the efficacy of your skincare routine, knowing how to optimise the use of your serum can make all the difference. In this section, we delve into the ideal time to apply serum and tips for securing maximum absorption.

Best Time to Apply Serum

Consider the timing. The potency of skincare products like Deluxe Shop’s Retinol serum can be maximised by using them at the correct time. As they react with sunlight, products with Retinol, a popular skincare ingredient renowned for its anti-ageing properties, should ideally be applied at night before bed. In contrast, Vitamin C serums, laden with antioxidants, are best used in the morning to guard against oxidative stress throughout the day.

Tips for Maximum Absorption

We advise being mindful of your application method. After a thorough face wash, a tone-up using Delux Laser & Aesthetics’ selection of skin toners is suggested. Restoring your skin's natural pH balance, toners pave the way for the serum to seep in effectively.

When applying your serum, using 3-4 drops is typically sufficient. Lightly massage the serum, from your carefully selected range of Deluxe Shop skin care products, into your face and neck area. Embrace an upward circular motion to aid in better absorption and enhance your overall complexion.

Ultimately, it's pivotal to remember that serums are not moisturisers. High in concentrated skincare ingredients, serums target specific skin concerns as an essential part of your skincare regime. However, they need to be followed up with a moisturiser to seal the skin's surface and tackle dryness.

Let's not forget, every individual’s skin is unique. Always adapt and personalise your skincare routine according to your skin type, bearing in mind that active ingredients can sometimes lead to irritation. A strategy we promote is focusing on one or two serums at first, thus addressing specific skin concerns systematically and recognising any effects accurately.


We've journeyed through the world of face serums, unravelling their benefits and learning the art of applying them correctly. We've discovered the importance of toners in enhancing serum absorption and the role of moisturisers in sealing in all the goodness. We've also delved into the specifics of different serums and how to best use them for our skin types.

We've underscored the need for personalising skincare routines and the value of professional advice. And we've highlighted the importance of timing when it comes to applying specific serums like Retinol and Vitamin C.

Our skin is unique, and so should be our skincare routine. So let's take these insights, adapt them to our needs, and embark on a journey towards healthier, glowing skin. Remember, it's not just about using a face serum, it's about using it right. Here's to better skincare days ahead of us!

Frequently Asked Questions

Q1: Is it beneficial to use face serum daily?

It's typically recommended to use face serum daily. However, serums like retinol should only be used a few times a week to prevent skin irritation. On the other hand, vitamin C or hyaluronic acid serums can be used every day.

Q2: Should face serum be applied before or after moisturiser?

Due to their lightweight formula, serums should be applied before moisturiser. This maximises serum's skin contact, enabling it to achieve the desired effect. Moisturisers create a protective skin barrier, locking in the serum's benefits.

Q3: At what age should one start using a serum?

The right age for incorporating a serum into your skincare routine can vary significantly. It depends on individual skin types and concerns. Generally, dermatologists advise introducing serum in your mid-20s when ageing signs may begin to surface.

Q4: Is it possible to apply serum without a moisturiser?

While it's possible to use serum without a moisturiser, this might hinder the serum's effectiveness. Serums contain active ingredients like oat oil, vitamin E, and hyaluronic acid that attract moisture into the skin, providing deep hydration.

Q5: Do face serums genuinely work?

Yes, face serums do work. They quickly absorb into your skin, making them an excellent step post-cleansing. Different serums serve different purposes, and their ingredients vary. Some brighten your skin or reduce blemishes, while others enhance hydration or combat ageing signs.

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