Banish brassiness in blonde, lightened (including brunette), and even grey hair with this sulfate-free purple shampoo, featuring deep violet pigments to counteract unwanted yellow and orange tones. The gentle cleansing, the tone-correcting formula is specially designed to maintain cool tones in between salon appointments while enhancing colour depth and dimension. ArganIDª technology helps repair hair from the inside out while sealing the cuticle to impart brilliant shine. Colour-safe. Sulfate, phosphate, and paraben-free.